Überlingen, 21th of april – Bodensee-Therme Überlingen is further expanding its digital infrastructure and has entered into a partnership with the technology company purematic. The aim of the partnership is to optimise visitor flow management, gain more in-depth insights into the use of the facility and improve the guest experience in the long term.
As part of the Aqua Park Management GmbH group, which operates other swimming pools and leisure facilities alongside Bodensee-Therme Überlingen, the company is pursuing a clear innovation strategy: data-driven decisions are set to play an even greater role in operational and strategic management in future.
The collaboration focuses in particular on gaining a better understanding of visitor numbers and occupancy rates. With the help of purematic’s technology, Bodensee-Therme Überlingen is, for the first time, receiving detailed, real-time data on visitor flows, length of stay and the use of individual areas.
“Our aim is to develop a much better understanding of when, how and where our guests move around the facility,” says Max Sandreuther, Operations Manager at Bodensee-Therme. “This transparency helps us not only in day-to-day operations, but also in the long-term development of our offering.”
The insights gained enable more precise crowd management by allowing peak times to be identified early and managed effectively. This reduces waiting times, utilises capacity more efficiently and noticeably improves the overall guest experience.
Furthermore, the new database provides the foundation for strategic decisions across the entire group. Other Aqua Park Management pools could also benefit from the insights and best practices gained in future. “With purematic, we are opening up new opportunities to manage our facilities in a data-driven way,” adds Max Sandreuther. “We expect not only operational improvements, but also valuable insights that will help us tailor our offerings even more precisely to the needs of our guests.”
purematic also sees great potential in the partnership: “The collaboration with Bodensee-Therme Überlingen and the entire group opens up exciting prospects for continuing to successfully deploy and further develop innovative technologies in the leisure sector. At the same time, with Bodensee-Therme Überlingen, we are gaining another strong client in the swimming pools, water parks and thermal spas sector – a clear sign of the significant added value our technology creates, particularly in this industry,” says Michael Post, Managing Director of purematic.
With this step, Bodensee-Therme Überlingen underlines its ambition to play a pioneering role in the digitalisation and optimisation of leisure and wellness facilities as part of a modern operator group.
About Bodensee-Therme Überlingen
Bodensee-Therme Überlingen is one of the leading wellness and leisure facilities in the region and part of the Aqua Park Management GmbH group, which operates 11 other swimming pools, thermal spas and sauna complexes.
About purematic
purematic is an innovative provider of software solutions for the leisure industry, specializing in intelligent visitor management, data analytics, and digital signage. By leveraging cutting-edge technologies, including artificial intelligence, the company helps theme parks, public swimming pools, zoos, and attractions transform complex data into actionable insights. This enables operators to make informed decisions, optimize processes, and sustainably enhance the guest experience. purematic operates with a flexible, distributed organizational structure and serves customers across Europe.
Further information can be found at: www.purematic.com